Buchumschlag

Influencer Politics

Social media influencers are seen as political and promotional actors in today's digital media. Some engage in specific causes, while others publicly support a particular party or ideology. Politicians may also socialize with influencers or adopt similar strategies. Drawing on examples from the Nord...

Ausführliche Beschreibung

Gespeichert in:
Format: Online
Sprache:Englisch
Veröffentlicht: De Gruyter 2024
Schlagworte:
Digital Media
Political Communication
Branding
Affective Economies
Social Media Influencers
thema EDItEUR::A The Arts::AT Performing arts::ATN Internet and digital media: arts and performance
thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSG Online marketing / Social media marketing
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations
Online-Zugang:ONIX_20241106_9783111036106_73
Tags: Tag hinzufügen
Keine Tags, Fügen Sie das erste Tag hinzu!
Zusammenfassung:Social media influencers are seen as political and promotional actors in today's digital media. Some engage in specific causes, while others publicly support a particular party or ideology. Politicians may also socialize with influencers or adopt similar strategies. Drawing on examples from the Nordic countries, the promises and limitations of 'influencer policy' were discussed, and how political and promotional content coincide in culture.

Ähnliche Einträge