Influencer Politics

Social media influencers are seen as political and promotional actors in today's digital media. Some engage in specific causes, while others publicly support a particular party or ideology. Politicians may also socialize with influencers or adopt similar strategies. Drawing on examples from the Nord...

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Номзүйн дэлгэрэнгүй
Формат: Online
Хэл сонгох:англи
Хэвлэсэн: De Gruyter 2024
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Онлайн хандалт:ONIX_20241106_9783111036106_73
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collection Directory of Open Access Books
description Social media influencers are seen as political and promotional actors in today's digital media. Some engage in specific causes, while others publicly support a particular party or ideology. Politicians may also socialize with influencers or adopt similar strategies. Drawing on examples from the Nordic countries, the promises and limitations of 'influencer policy' were discussed, and how political and promotional content coincide in culture.
format Online
id doab-20.500.12854ir-147536
institution Directory of Open Access Books
language eng
publishDate 2024
publishDateRange 2024
publishDateSort 2024
publisher De Gruyter
publisherStr De Gruyter
record_format ojs
spelling doab-20.500.12854ir-1475362024-11-08T05:19:13Z Influencer Politics Arnesson, Johanna Reinikainen, Hanna Digital Media Political Communication Branding Affective Economies Social Media Influencers thema EDItEUR::A The Arts::AT Performing arts::ATN Internet and digital media: arts and performance thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSG Online marketing / Social media marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations Social media influencers are seen as political and promotional actors in today's digital media. Some engage in specific causes, while others publicly support a particular party or ideology. Politicians may also socialize with influencers or adopt similar strategies. Drawing on examples from the Nordic countries, the promises and limitations of 'influencer policy' were discussed, and how political and promotional content coincide in culture. 2024-11-07T04:10:33Z 2024-11-07T04:10:33Z 2024-11-06T10:49:18Z 2024 book ONIX_20241106_9783111036106_73 2747-5689 https://library.oapen.org/handle/20.500.12657/94366 9783111036106 9783111035604 9783111036151 https://directory.doabooks.org/handle/20.500.12854/147536 eng De Gruyter Contemporary Social Sciences open access image/png image/jpeg n/a n/a https://library.oapen.org/bitstream/20.500.12657/94366/1/9783111036106.pdf https://library.oapen.org/bitstream/20.500.12657/94366/1/9783111036106.pdf De Gruyter De Gruyter 10.1515/9783111036106 10.1515/9783111036106 af2fbfcc-ee87-43d8-a035-afb9d7eef6a5 9783111036106 9783111035604 9783111036151 De Gruyter 183 Berlin/Boston open access
spellingShingle Digital Media
Political Communication
Branding
Affective Economies
Social Media Influencers
thema EDItEUR::A The Arts::AT Performing arts::ATN Internet and digital media: arts and performance
thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSG Online marketing / Social media marketing
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations
Influencer Politics
title Influencer Politics
title_full Influencer Politics
title_fullStr Influencer Politics
title_full_unstemmed Influencer Politics
title_short Influencer Politics
title_sort influencer politics
topic Digital Media
Political Communication
Branding
Affective Economies
Social Media Influencers
thema EDItEUR::A The Arts::AT Performing arts::ATN Internet and digital media: arts and performance
thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSG Online marketing / Social media marketing
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations
topic_facet Digital Media
Political Communication
Branding
Affective Economies
Social Media Influencers
thema EDItEUR::A The Arts::AT Performing arts::ATN Internet and digital media: arts and performance
thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSG Online marketing / Social media marketing
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations
url ONIX_20241106_9783111036106_73