Service Innovation and Management

This open access book investigates how digitalization and service infusion are changing service provision and the customer experience. It highlights the central role of service management and service innovation in making these changes not only appear in theory but also implementing them in business...

Повний опис

Бібліографічні деталі

Формат:	Online
Мова:	Англійська
Опубліковано:	Springer Nature 2025
Предмети:	Service Innovation Service Management Digitalization Service Infusion Servitization Customer Experience Case Studies Service Marketing Emerging technologies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJD Business innovation thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJQ Business mathematics and systems thema EDItEUR::U Computing and Information Technology::UF Business applications thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNS Hospitality and service industries thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSG Online marketing / Social media marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJU Organizational theory and behaviour
Онлайн доступ:	ONIX_20250213_9783031765605_16
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