Management in Marketing Communications

This book provides a comprehensive overview of the essential topics in the field of management in marketing communication. These substantial topics are examined and addressed by scholars from the marketing and management discipline. Beginning with the role of culture as a crucial element in marketin...

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Format:	Online
Idioma:	anglès
Publicat:	IntechOpen 2025
Matèries:	thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
Accés en línia:	ONIX_20250220_9780854666195_71
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!