Management in Marketing Communications

This book provides a comprehensive overview of the essential topics in the field of management in marketing communication. These substantial topics are examined and addressed by scholars from the marketing and management discipline. Beginning with the role of culture as a crucial element in marketin...

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Bibliografiske detaljer

Format:	Online
Sprog:	engelsk
Udgivet:	IntechOpen 2025
Fag:	thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
Online adgang:	ONIX_20250220_9780854666195_71
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