Linguistic creativity in marketing
"Linguistic creativity in marketing" is the seventh book in the cycle devoted to linguistic creativity. The title issue is considered on two levels - theoretical and practical. The volume includes articles on important and current problems of Internet communication, such as: language on social media...
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| Formaat: | Online |
| Taal: | Pools |
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Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Online toegang: | ONIX_20250307_9788382207118_539 |
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| _version_ | 1869523021453066240 |
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| author | Furmaniak, Katarzyna Chorna, Marta Głowacz, Anna Banach, Agnieszka Kujawiak, Aleksandra Drozd, Barbara Zwolińska, Paulina Czopek, Miłosz Kijowska, Olena Różalska, Marianna Kacperska, Beata Księcikowska, Magdalena Rakoczy, Anna Gielarek-Gorczyca, Krystyna |
| author_browse | Banach, Agnieszka Chorna, Marta Czopek, Miłosz Drozd, Barbara Furmaniak, Katarzyna Gielarek-Gorczyca, Krystyna Głowacz, Anna Kacperska, Beata Kijowska, Olena Księcikowska, Magdalena Kujawiak, Aleksandra Rakoczy, Anna Różalska, Marianna Zwolińska, Paulina |
| author_facet | Furmaniak, Katarzyna Chorna, Marta Głowacz, Anna Banach, Agnieszka Kujawiak, Aleksandra Drozd, Barbara Zwolińska, Paulina Czopek, Miłosz Kijowska, Olena Różalska, Marianna Kacperska, Beata Księcikowska, Magdalena Rakoczy, Anna Gielarek-Gorczyca, Krystyna |
| author_sort | Furmaniak, Katarzyna |
| collection | Directory of Open Access Books |
| description | "Linguistic creativity in marketing" is the seventh book in the cycle devoted to linguistic creativity. The title issue is considered on two levels - theoretical and practical. The volume includes articles on important and current problems of Internet communication, such as: language on social media, copywriting, contemporary language trends in content marketing. The texts are divided into six categories corresponding to the main thematic fields: 1. Theoretical issues; 2. Linguistic creativity and communication on social media; 3. Linguistic creativity in the press and television; 4. Linguistic creativity and slogans and proper names; 5. Linguistic creativity and real-time marketing; 6. Linguistic creativity and storytelling. From general issues and issues related to the functioning of the media, we move towards the analysis of linguistic and content components, which currently play a significant role in marketing communication. |
| format | Online |
| id | doab-20.500.12854ir-154359 |
| institution | Directory of Open Access Books |
| language | pol |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1543592025-03-07T12:56:27Z Linguistic creativity in marketing Furmaniak, Katarzyna Chorna, Marta Głowacz, Anna Banach, Agnieszka Kujawiak, Aleksandra Drozd, Barbara Zwolińska, Paulina Czopek, Miłosz Kijowska, Olena Różalska, Marianna Kacperska, Beata Księcikowska, Magdalena Rakoczy, Anna Gielarek-Gorczyca, Krystyna Burska, Katarzyna Cieśla, Bartłomiej real-time marketing storytelling marketing advertising news service creativity media studies "Linguistic creativity in marketing" is the seventh book in the cycle devoted to linguistic creativity. The title issue is considered on two levels - theoretical and practical. The volume includes articles on important and current problems of Internet communication, such as: language on social media, copywriting, contemporary language trends in content marketing. The texts are divided into six categories corresponding to the main thematic fields: 1. Theoretical issues; 2. Linguistic creativity and communication on social media; 3. Linguistic creativity in the press and television; 4. Linguistic creativity and slogans and proper names; 5. Linguistic creativity and real-time marketing; 6. Linguistic creativity and storytelling. From general issues and issues related to the functioning of the media, we move towards the analysis of linguistic and content components, which currently play a significant role in marketing communication. 2025-03-07T12:56:23Z 2025-03-07T12:56:23Z 2022 book ONIX_20250307_9788382207118_539 9788382207118 9788382207101 https://directory.doabooks.org/handle/20.500.12854/154359 pol image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.press.uni.lodz.pl/index.php/wul/catalog/book/1051 Wydawnictwo Uniwersytetu Łódzkiego electronic 10.18778/8220-710-1 "Linguistic creativity in marketing" is the seventh book in the cycle devoted to linguistic creativity. The title issue is considered on two levels - theoretical and practical. The volume includes articles on important and current problems of Internet communication, such as: language on social media, copywriting, contemporary language trends in content marketing. The texts are divided into six categories corresponding to the main thematic fields: 1. Theoretical issues; 2. Linguistic creativity and communication on social media; 3. Linguistic creativity in the press and television; 4. Linguistic creativity and slogans and proper names; 5. Linguistic creativity and real-time marketing; 6. Linguistic creativity and storytelling. From general issues and issues related to the functioning of the media, we move towards the analysis of linguistic and content components, which currently play a significant role in marketing communication. 10.18778/8220-710-1 83bfe9c9-323d-4283-b087-d859fd9af314 9788382207118 9788382207101 electronic open access |
| spellingShingle | real-time marketing storytelling marketing advertising news service creativity media studies Furmaniak, Katarzyna Chorna, Marta Głowacz, Anna Banach, Agnieszka Kujawiak, Aleksandra Drozd, Barbara Zwolińska, Paulina Czopek, Miłosz Kijowska, Olena Różalska, Marianna Kacperska, Beata Księcikowska, Magdalena Rakoczy, Anna Gielarek-Gorczyca, Krystyna Linguistic creativity in marketing |
| title | Linguistic creativity in marketing |
| title_full | Linguistic creativity in marketing |
| title_fullStr | Linguistic creativity in marketing |
| title_full_unstemmed | Linguistic creativity in marketing |
| title_short | Linguistic creativity in marketing |
| title_sort | linguistic creativity in marketing |
| topic | real-time marketing storytelling marketing advertising news service creativity media studies |
| topic_facet | real-time marketing storytelling marketing advertising news service creativity media studies |
| url | ONIX_20250307_9788382207118_539 |
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