Linguistic creativity in marketing
"Linguistic creativity in marketing" is the seventh book in the cycle devoted to linguistic creativity. The title issue is considered on two levels - theoretical and practical. The volume includes articles on important and current problems of Internet communication, such as: language on social media...
Αποθηκεύτηκε σε:
| Κύριοι συγγραφείς: | , , , , , , , , , , , , , |
|---|---|
| Μορφή: | Online |
| Γλώσσα: | Πολωνικά |
| Έκδοση: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
|
| Θέματα: | |
| Διαθέσιμο Online: | ONIX_20250307_9788382207118_539 |
| Ετικέτες: |
Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!
|
Παρόμοια τεκμήρια: Linguistic creativity in marketing
- Chapter The Use of Marketing Slogans in Municipal Marketing - selected aspects
- Chapter Monomyth – a universal narrative structure in building a brand image
- Chapter Linguistic creativity and evaluation in news headlines (on the example of Wiadomości and Wydarzenia)
- Chapter Communication strategies in the names and descriptions of pop culture podcasts
- Chapter Creative use of word and image in marketing strategies (on the example of real-time marketing)
- Chapter The impact of the coronavirus pandemic on advertising communication of brands in the outdoor space. Real-time marketing in practice