Chapter Digital storytelling - brand narratives in social media (analysis based on the example of the "Vianek" brand)
The article is an attempt to introduce the concept of digital storytelling, which brands are increasingly using in social media. I analyzed the messages of the Polish natural cosmetics company Vianek. The aim of the study is to show how brands use narrative marketing and how to build their narrative...
-д хадгалсан:
| Үндсэн зохиолч: | |
|---|---|
| Формат: | Online |
| Хэл сонгох: | польш |
| Хэвлэсэн: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Нөхцлүүд: | |
| Онлайн хандалт: | ONIX_20250307_9788382207118_1332 |
| Шошгууд: |
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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| _version_ | 1869515315181780992 |
|---|---|
| author | Chorna, Marta |
| author_browse | Chorna, Marta |
| author_facet | Chorna, Marta |
| author_sort | Chorna, Marta |
| collection | Directory of Open Access Books |
| description | The article is an attempt to introduce the concept of digital storytelling, which brands are increasingly using in social media. I analyzed the messages of the Polish natural cosmetics company Vianek. The aim of the study is to show how brands use narrative marketing and how to build their narrative around ecology. This analysis concerns posts and stories posted on the Instagram platform and reflect the main topic, which is digital storytelling. |
| format | Online |
| id | doab-20.500.12854ir-155682 |
| institution | Directory of Open Access Books |
| language | pol |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1556822025-03-07T14:30:16Z Chapter Digital storytelling - brand narratives in social media (analysis based on the example of the "Vianek" brand) Chorna, Marta real-time marketing storytelling marketing advertising news service creativity media studies The article is an attempt to introduce the concept of digital storytelling, which brands are increasingly using in social media. I analyzed the messages of the Polish natural cosmetics company Vianek. The aim of the study is to show how brands use narrative marketing and how to build their narrative around ecology. This analysis concerns posts and stories posted on the Instagram platform and reflect the main topic, which is digital storytelling. 2025-03-07T14:30:15Z 2025-03-07T14:30:15Z 2022 chapter ONIX_20250307_9788382207118_1332 9788382207118 9788382207101 https://directory.doabooks.org/handle/20.500.12854/155682 pol image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.press.uni.lodz.pl/index.php/wul/catalog/book/1051 Wydawnictwo Uniwersytetu Łódzkiego 10.18778/8220-710-1.14 The article is an attempt to introduce the concept of digital storytelling, which brands are increasingly using in social media. I analyzed the messages of the Polish natural cosmetics company Vianek. The aim of the study is to show how brands use narrative marketing and how to build their narrative around ecology. This analysis concerns posts and stories posted on the Instagram platform and reflect the main topic, which is digital storytelling. 10.18778/8220-710-1.14 83bfe9c9-323d-4283-b087-d859fd9af314 9788382207118 9788382207101 229-242 open access |
| spellingShingle | real-time marketing storytelling marketing advertising news service creativity media studies Chorna, Marta Chapter Digital storytelling - brand narratives in social media (analysis based on the example of the "Vianek" brand) |
| title | Chapter Digital storytelling - brand narratives in social media (analysis based on the example of the "Vianek" brand) |
| title_full | Chapter Digital storytelling - brand narratives in social media (analysis based on the example of the "Vianek" brand) |
| title_fullStr | Chapter Digital storytelling - brand narratives in social media (analysis based on the example of the "Vianek" brand) |
| title_full_unstemmed | Chapter Digital storytelling - brand narratives in social media (analysis based on the example of the "Vianek" brand) |
| title_short | Chapter Digital storytelling - brand narratives in social media (analysis based on the example of the "Vianek" brand) |
| title_sort | chapter digital storytelling brand narratives in social media analysis based on the example of the vianek brand |
| topic | real-time marketing storytelling marketing advertising news service creativity media studies |
| topic_facet | real-time marketing storytelling marketing advertising news service creativity media studies |
| url | ONIX_20250307_9788382207118_1332 |
| work_keys_str_mv | AT chornamarta chapterdigitalstorytellingbrandnarrativesinsocialmediaanalysisbasedontheexampleofthevianekbrand |