Chapter Digital storytelling - brand narratives in social media (analysis based on the example of the "Vianek" brand)
The article is an attempt to introduce the concept of digital storytelling, which brands are increasingly using in social media. I analyzed the messages of the Polish natural cosmetics company Vianek. The aim of the study is to show how brands use narrative marketing and how to build their narrative...
שמור ב:
| מחבר ראשי: | |
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| פורמט: | Online |
| שפה: | פולנית |
| יצא לאור: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| נושאים: | |
| גישה מקוונת: | ONIX_20250307_9788382207118_1332 |
| תגים: |
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פריטים דומים: Chapter Digital storytelling - brand narratives in social media (analysis based on the example of the "Vianek" brand)
- Chapter Storytelling as a tool for creating a brand image
- Chapter Monomyth – a universal narrative structure in building a brand image
- Chapter The impact of the coronavirus pandemic on advertising communication of brands in the outdoor space. Real-time marketing in practice
- Chapter Linguistic creativity in social media (via the example of Facebook pages of coffee shops)
- Chapter Linguistic creativity and evaluation in news headlines (on the example of Wiadomości and Wydarzenia)
- Chapter Creative use of word and image in marketing strategies (on the example of real-time marketing)