Chapter Analysis of Marketing Activities of a Trading Company – Nochem Sp. z o.o
The purpose of the paper is to present the profile of the chemical and cosmetic products wholesaler "Hurtownia Nochem Sp. z o.o.". The scope of activity of the wholesaler, its most important current problems, marketing activities undertaken, as well as sales and financial results achieved by the who...
में बचाया:
| मुख्य लेखक: | |
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| स्वरूप: | Online |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| विषय: | |
| ऑनलाइन पहुंच: | ONIX_20250307_9788382208436_1503 |
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कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
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| _version_ | 1869525936750198784 |
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| author | Grzegorczyk, Wojciech |
| author_browse | Grzegorczyk, Wojciech |
| author_facet | Grzegorczyk, Wojciech |
| author_sort | Grzegorczyk, Wojciech |
| collection | Directory of Open Access Books |
| description | The purpose of the paper is to present the profile of the chemical and cosmetic products wholesaler "Hurtownia Nochem Sp. z o.o.". The scope of activity of the wholesaler, its most important current problems, marketing activities undertaken, as well as sales and financial results achieved by the wholesaler, which are the consequence of decisions made in the field of company management in a 3-year time perspective, were presented. The analysis of the case study may motivate to seek answers to questions about possible directions of development of this organization. |
| format | Online |
| id | doab-20.500.12854ir-155853 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1558532025-03-07T14:41:04Z Chapter Analysis of Marketing Activities of a Trading Company – Nochem Sp. z o.o Grzegorczyk, Wojciech Digital Transformation Internationalization of Enterprises Viral Marketing Portfolio Brand Strategy Marketing Strategy Marketing Practices Brand Image The purpose of the paper is to present the profile of the chemical and cosmetic products wholesaler "Hurtownia Nochem Sp. z o.o.". The scope of activity of the wholesaler, its most important current problems, marketing activities undertaken, as well as sales and financial results achieved by the wholesaler, which are the consequence of decisions made in the field of company management in a 3-year time perspective, were presented. The analysis of the case study may motivate to seek answers to questions about possible directions of development of this organization. 2025-03-07T14:41:02Z 2025-03-07T14:41:02Z 2022 chapter ONIX_20250307_9788382208436_1503 9788382208436 9788382208429 https://directory.doabooks.org/handle/20.500.12854/155853 eng image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.press.uni.lodz.pl/index.php/wul/catalog/book/793 Wydawnictwo Uniwersytetu Łódzkiego 10.18778/8220-842-9.03 10.18778/8220-842-9.03 83bfe9c9-323d-4283-b087-d859fd9af314 9788382208436 9788382208429 19-25 open access |
| spellingShingle | Digital Transformation Internationalization of Enterprises Viral Marketing Portfolio Brand Strategy Marketing Strategy Marketing Practices Brand Image Grzegorczyk, Wojciech Chapter Analysis of Marketing Activities of a Trading Company – Nochem Sp. z o.o |
| title | Chapter Analysis of Marketing Activities of a Trading Company – Nochem Sp. z o.o |
| title_full | Chapter Analysis of Marketing Activities of a Trading Company – Nochem Sp. z o.o |
| title_fullStr | Chapter Analysis of Marketing Activities of a Trading Company – Nochem Sp. z o.o |
| title_full_unstemmed | Chapter Analysis of Marketing Activities of a Trading Company – Nochem Sp. z o.o |
| title_short | Chapter Analysis of Marketing Activities of a Trading Company – Nochem Sp. z o.o |
| title_sort | chapter analysis of marketing activities of a trading company nochem sp z o o |
| topic | Digital Transformation Internationalization of Enterprises Viral Marketing Portfolio Brand Strategy Marketing Strategy Marketing Practices Brand Image |
| topic_facet | Digital Transformation Internationalization of Enterprises Viral Marketing Portfolio Brand Strategy Marketing Strategy Marketing Practices Brand Image |
| url | ONIX_20250307_9788382208436_1503 |
| work_keys_str_mv | AT grzegorczykwojciech chapteranalysisofmarketingactivitiesofatradingcompanynochemspzoo |