Chapter Analysis of Marketing Activities of a Trading Company – Nochem Sp. z o.o

The purpose of the paper is to present the profile of the chemical and cosmetic products wholesaler "Hurtownia Nochem Sp. z o.o.". The scope of activity of the wholesaler, its most important current problems, marketing activities undertaken, as well as sales and financial results achieved by the who...

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Bibliographic Details

Main Author:	Grzegorczyk, Wojciech
Format:	Online
Language:	English
Published:	Wydawnictwo Uniwersytetu Łódzkiego 2025
Subjects:	Digital Transformation Internationalization of Enterprises Viral Marketing Portfolio Brand Strategy Marketing Strategy Marketing Practices Brand Image
Online Access:	ONIX_20250307_9788382208436_1503
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