La gestión de intangibles en el espacio iberoamericano: Construcción de marcas responsables y sostenibles en la economía de la reputación

If today we can speak about a consumer ethics, as the result of the growing awareness of citizens, this means that the opinions who consumers take are no longer just based on the prices of goods or services and their respective quality (s), but in the attention that is given to the type of company t...

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Bibliographic Details

Main Authors:	Figueira, João, Mañas-Viniegra, Luis
Format:	Online
Language:	Spanish
Published:	Coimbra University Press 2025
Subjects:	Responsabilidade Social Organizações Reputação Iberoamericano thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSC Brands and branding
Online Access:	https://directory.doabooks.org/handle/20.500.12854/159130
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