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Influencer

The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the ma...

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Main Authors: Cornwell, T. Bettina, Katz, Helen
Format: Online
Jezik:angleščina
Izdano: Taylor & Francis 2025
Teme:
NBC Universal
Influencer marketing
Advertising Skepticism
Marketing ecosystem
CVS Pharmacy
Influencer phenomenon
ALS Foundation
Celebrity status
RPD.
Social Listening
Global Web Index
Small Scale Influence
Brand Relationship
Tv Commercial
Key Words
Human Brands
Celebrity Endorsers
Weekly Total Minutes
Pop Star
Tv Rating
Chinese Women’s Volleyball Team
IOC Executive Board
Social Media Monitoring Tools
Fondation De France
Vice Versa
NFL Super Bowl
Philco Television Playhouse
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology
Online dostop:ONIX_20250521T155841_9781000316513_73
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