Comunicación Digital Empresa: Innovación, ética y estrategias para la construcción de marcas y narrativas transmedia

This chapter examines the role of digital communication in the corporate world with a focus on innovation, ethics, and tactics for brand development through transmedia storytelling. It situates the emergence of new communication channels between consumers and brands within the context of the di...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Guarnizo Delgado, José Bladimir, Rojas Sánchez, Hernán Arturo, Chávez Chacán, Pilar Janeth
Format:	Online
Sprache:	Spanisch
Veröffentlicht:	Editorial Unión Científica 2025
Schlagworte:	business communication professional ethics technological innovation digital marketing transmedia storytelling thema EDItEUR::K Economics, Finance, Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management
Online-Zugang:	https://directory.doabooks.org/handle/20.500.12854/169653
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