Comunicación Digital Empresa: Innovación, ética y estrategias para la construcción de marcas y narrativas transmedia

This chapter examines the role of digital communication in the corporate world with a focus on innovation, ethics, and tactics for brand development through transmedia storytelling. It situates the emergence of new communication channels between consumers and brands within the context of the di...

पूर्ण विवरण

ग्रंथसूची विवरण

मुख्य लेखकों:	Guarnizo Delgado, José Bladimir, Rojas Sánchez, Hernán Arturo, Chávez Chacán, Pilar Janeth
स्वरूप:	Online
भाषा:	स्पेनिश
प्रकाशित:	Editorial Unión Científica 2025
विषय:	business communication professional ethics technological innovation digital marketing transmedia storytelling thema EDItEUR::K Economics, Finance, Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management
ऑनलाइन पहुंच:	https://directory.doabooks.org/handle/20.500.12854/169653
टैग:	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!