Greenwashing Practices in Company Marketing Communications

This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing. It reviews the theoretical and practical concepts of greenwashi...

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Hlavní autoři:	Proszowska, Anita, Budzanowska-Drzewiecka, Małgorzata, Dołhasz, Magdalena, Ostrowska, Justyna
Médium:	Online
Jazyk:	angličtina
Vydáno:	Taylor & Francis 2026
Témata:	Greenwashing Ethical marketing Sustainability ESG Pro-environmental Marketing communication Green marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCM Development economics and emerging economies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJJ Business and the environment; ‘green’ approaches to business
On-line přístup:	https://library.oapen.org/handle/20.500.12657/110395
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