Commercial Communication in the Digital Age

In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to...

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Auteurs principaux:	Siegert, Gabriele, Rimscha, Björn, Grubenmann, Stephanie
Format:	Online
Langue:	anglais
Publié:	De Gruyter Mouton 2021
Sujets:	Literature Communication Science Advertising Disinformation Greenwashing Internet Internet of things Journalism Marketing Meme thema EDItEUR::D Biography, Literature and Literary studies
Accès en ligne:	628402
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