Commercial Communication in the Digital Age
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to...
שמור ב:
| Main Authors: | , , |
|---|---|
| פורמט: | Online |
| שפה: | אנגלית |
| יצא לאור: |
De Gruyter Mouton
2021
|
| נושאים: | |
| גישה מקוונת: | 628402 |
| תגים: |
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
|
| _version_ | 1869519452337340416 |
|---|---|
| author | Siegert, Gabriele Rimscha, Björn Grubenmann, Stephanie |
| author_browse | Grubenmann, Stephanie Rimscha, Björn Siegert, Gabriele |
| author_facet | Siegert, Gabriele Rimscha, Björn Grubenmann, Stephanie |
| author_sort | Siegert, Gabriele |
| collection | Directory of Open Access Books |
| description | In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues. |
| format | Online |
| id | doab-20.500.12854ir-32329 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | De Gruyter Mouton |
| publisherStr | De Gruyter Mouton |
| record_format | ojs |
| spelling | doab-20.500.12854ir-323292025-07-30T22:19:14Z Commercial Communication in the Digital Age Siegert, Gabriele Rimscha, Björn Grubenmann, Stephanie Literature Communication Science Advertising Disinformation Greenwashing Internet Internet of things Journalism Marketing Meme thema EDItEUR::D Biography, Literature and Literary studies In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues. 2021-02-10T12:58:18Z 2017-04-01 23:55:55 2020-03-21 03:00:29 2020-04-01T13:34:05Z 2017-04-15 book 628402 OCN: 987569623 http://library.oapen.org/handle/20.500.12657/31406 9783110416794;9783110416831 https://directory.doabooks.org/handle/20.500.12854/32329 eng open access image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg n/a n/a n/a n/a n/a https://library.oapen.org/bitstream/20.500.12657/31406/1/628402.pdf https://library.oapen.org/bitstream/20.500.12657/31406/1/628402.pdf https://library.oapen.org/bitstream/20.500.12657/31406/1/628402.pdf https://library.oapen.org/bitstream/20.500.12657/31406/1/628402.pdf https://library.oapen.org/bitstream/20.500.12657/31406/1/628402.pdf De Gruyter Mouton 10.26530/oapen_628402 10.26530/oapen_628402 f2b72af2-1b7f-4821-94e7-24b24cbf7437 Knowledge Unlatched b818ba9d-2dd9-4fd7-a364-7f305aef7ee9 9783110416794;9783110416831 Knowledge Unlatched (KU) KU Select 2016 Front List Collection 100159 KU Select 2016 Front List Collection open access |
| spellingShingle | Literature Communication Science Advertising Disinformation Greenwashing Internet Internet of things Journalism Marketing Meme thema EDItEUR::D Biography, Literature and Literary studies Siegert, Gabriele Rimscha, Björn Grubenmann, Stephanie Commercial Communication in the Digital Age |
| title | Commercial Communication in the Digital Age |
| title_full | Commercial Communication in the Digital Age |
| title_fullStr | Commercial Communication in the Digital Age |
| title_full_unstemmed | Commercial Communication in the Digital Age |
| title_short | Commercial Communication in the Digital Age |
| title_sort | commercial communication in the digital age |
| topic | Literature Communication Science Advertising Disinformation Greenwashing Internet Internet of things Journalism Marketing Meme thema EDItEUR::D Biography, Literature and Literary studies |
| topic_facet | Literature Communication Science Advertising Disinformation Greenwashing Internet Internet of things Journalism Marketing Meme thema EDItEUR::D Biography, Literature and Literary studies |
| url | 628402 |
| work_keys_str_mv | AT siegertgabriele commercialcommunicationinthedigitalage AT rimschabjorn commercialcommunicationinthedigitalage AT grubenmannstephanie commercialcommunicationinthedigitalage |