Commercial Communication in the Digital Age

In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to...

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Autors principals: Siegert, Gabriele, Rimscha, Björn, Grubenmann, Stephanie
Format: Online
Idioma:anglès
Publicat: De Gruyter Mouton 2021
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Accés en línia:628402
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