Commercial Communication in the Digital Age

In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to...

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Ngā kaituhi matua:	Siegert, Gabriele, Rimscha, Björn, Grubenmann, Stephanie
Hōputu:	Online
Reo:	Ingarihi
I whakaputaina:	De Gruyter Mouton 2021
Ngā marau:	Literature Communication Science Advertising Disinformation Greenwashing Internet Internet of things Journalism Marketing Meme thema EDItEUR::D Biography, Literature and Literary studies
Urunga tuihono:	628402
Ngā Tūtohu:	Tāpirihia he Tūtohu Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!