Kapak Resmi

Verhaltensforschung am Point of Sale - Ansatzpunkte und Methodik

Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special attenti...

Ful tanımlama

Kaydedildi:
Yazar: Silberer, Günter
Materyal Türü: Online
Dil:Almanca
Baskı/Yayın Bilgisi: Universitätsverlag Göttingen 2021
Konular:
point of sale
consumption
marketing
market research
Befragung
Kaufverhalten
Kognition
Stichprobe
Validität
Verhaltensbiologie
Verkaufsort
thema EDItEUR::K Economics, Finance, Business and Management
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
Online Erişim:610249
Etiketler: Etiketle
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Özet:Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special attention. To demonstrate how much information can be gathered with relatively little effort an adapted form of research at the POS is described. Also suggestions are given to look into the behaviour of the staff at the POS.

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