Verhaltensforschung am Point of Sale - Ansatzpunkte und Methodik

Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special attenti...

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Autore principale:	Silberer, Günter
Natura:	Online
Lingua:	tedesco
Pubblicazione:	Universitätsverlag Göttingen 2021
Soggetti:	point of sale consumption marketing market research Befragung Kaufverhalten Kognition Stichprobe Validität Verhaltensbiologie Verkaufsort thema EDItEUR::K Economics, Finance, Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
Accesso online:	610249
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