Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact
The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly ""servitizing"" businesses. This book elaborates on the solution CI Analytics to assess...
I tiakina i:
| Kaituhi matua: | |
|---|---|
| Hōputu: | Online |
| Reo: | Ingarihi |
| I whakaputaina: |
KIT Scientific Publishing
2021
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| Ngā marau: | |
| Urunga tuihono: | 19457 |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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| _version_ | 1869524510966808576 |
|---|---|
| author | Habryn, Francois |
| author_browse | Habryn, Francois |
| author_facet | Habryn, Francois |
| author_sort | Habryn, Francois |
| collection | Directory of Open Access Books |
| description | The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly ""servitizing"" businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions. |
| format | Online |
| id | doab-20.500.12854ir-44459 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | KIT Scientific Publishing |
| publisherStr | KIT Scientific Publishing |
| record_format | ojs |
| spelling | doab-20.500.12854ir-444592023-12-20T15:54:15Z Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact Habryn, Francois HF5001-6182 Services Social Networks Business Analytics Customer Intimacy Strategy bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJC Business strategy The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly ""servitizing"" businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions. 2021-02-11T10:54:42Z 2021-02-11T10:54:42Z 2016-08-11 12:46:27 2012 book 19457 9783866448483 https://directory.doabooks.org/handle/20.500.12854/44459 eng image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.ksp.kit.edu/9783866448483 KIT Scientific Publishing 10.5445/KSP/1000028159 10.5445/KSP/1000028159 68fffc18-8f7b-44fa-ac7e-0b7d7d979bd2 9783866448483 XIX, 356 p. open access |
| spellingShingle | HF5001-6182 Services Social Networks Business Analytics Customer Intimacy Strategy bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJC Business strategy Habryn, Francois Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact |
| title | Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact |
| title_full | Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact |
| title_fullStr | Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact |
| title_full_unstemmed | Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact |
| title_short | Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact |
| title_sort | customer intimacy analytics leveraging operational data to assess customer knowledge and relationships and to measure their business impact |
| topic | HF5001-6182 Services Social Networks Business Analytics Customer Intimacy Strategy bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJC Business strategy |
| topic_facet | HF5001-6182 Services Social Networks Business Analytics Customer Intimacy Strategy bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJC Business strategy |
| url | 19457 |
| work_keys_str_mv | AT habrynfrancois customerintimacyanalyticsleveragingoperationaldatatoassesscustomerknowledgeandrelationshipsandtomeasuretheirbusinessimpact |