Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact

The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly ""servitizing"" businesses. This book elaborates on the solution CI Analytics to assess...

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Hlavní autor:	Habryn, Francois
Médium:	Online
Jazyk:	angličtina
Vydáno:	KIT Scientific Publishing 2021
Témata:	HF5001-6182 Services Social Networks Business Analytics Customer Intimacy Strategy bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJC Business strategy
On-line přístup:	19457
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!

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