Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact

The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly ""servitizing"" businesses. This book elaborates on the solution CI Analytics to assess...

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书目详细资料

主要作者:	Habryn, Francois
格式:	Online
语言:	英语
出版:	KIT Scientific Publishing 2021
主题:	HF5001-6182 Services Social Networks Business Analytics Customer Intimacy Strategy bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJC Business strategy
在线阅读:	19457
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