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Firm Competitive Advantage Through Relationship Management

Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This...

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Hovedforfatter: Deszczyński, Bartosz
Format: Online
Sprog:engelsk
Udgivet: Springer Nature 2021
Fag:
Customer Relationship Management
Management
Business Strategy/Leadership
Project Management
Business Strategy and Leadership
relationship management
business ethics
corporate social responsibility
strategy
leadership
Resource-Advantage Theory
value creation
Service Profit Chain
Open Access
Customer services
Management & management techniques
Business strategy
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMP Project management
Online adgang:ONIX_20210420_9783030673383_35
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