Firm Competitive Advantage Through Relationship Management

Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This...

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المؤلف الرئيسي:	Deszczyński, Bartosz
التنسيق:	Online
اللغة:	الإنجليزية
منشور في:	Springer Nature 2021
الموضوعات:	Customer Relationship Management Management Business Strategy/Leadership Project Management Business Strategy and Leadership relationship management business ethics corporate social responsibility strategy leadership Resource-Advantage Theory value creation Service Profit Chain Open Access Customer services Management & management techniques Business strategy thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMP Project management
الوصول للمادة أونلاين:	ONIX_20210420_9783030673383_35
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Firm Competitive Advantage Through Relationship Management

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