Firm Competitive Advantage Through Relationship Management
Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This...
保存先:
| 第一著者: | |
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| フォーマット: | Online |
| 言語: | 英語 |
| 出版事項: |
Springer Nature
2021
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| 主題: | |
| オンライン･アクセス: | ONIX_20210420_9783030673383_35 |
| タグ: |
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| _version_ | 1869530329875742720 |
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| author | Deszczyński, Bartosz |
| author_browse | Deszczyński, Bartosz |
| author_facet | Deszczyński, Bartosz |
| author_sort | Deszczyński, Bartosz |
| collection | Directory of Open Access Books |
| description | Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This open access book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm. It addresses questions like how RM-mature companies achieve and sustain competitive advantage, and what determines the scale and scope of these firms, illustrating with case studies. This book will be of interest to scholars studying leadership and strategy, especially those interested in relationship management, business ethics and corporate social responsibility. It will also be of interest to professionals looking to develop their understanding of relationship management. |
| format | Online |
| id | doab-20.500.12854ir-67995 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Springer Nature |
| publisherStr | Springer Nature |
| record_format | ojs |
| spelling | doab-20.500.12854ir-679952025-03-24T21:25:00Z Firm Competitive Advantage Through Relationship Management Deszczyński, Bartosz Customer Relationship Management Management Business Strategy/Leadership Project Management Business Strategy and Leadership relationship management business ethics corporate social responsibility strategy leadership Resource-Advantage Theory value creation Service Profit Chain Open Access Customer services Management & management techniques Business strategy thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMP Project management Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This open access book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm. It addresses questions like how RM-mature companies achieve and sustain competitive advantage, and what determines the scale and scope of these firms, illustrating with case studies. This book will be of interest to scholars studying leadership and strategy, especially those interested in relationship management, business ethics and corporate social responsibility. It will also be of interest to professionals looking to develop their understanding of relationship management. 2021-02-10T12:58:18Z 2021-04-20T12:48:18Z 2021 book ONIX_20210420_9783030673383_35 OCN: 1258395456 https://library.oapen.org/handle/20.500.12657/48247 9783030673383 https://directory.doabooks.org/handle/20.500.12854/67995 eng open access image/png image/jpeg image/jpeg image/jpeg Attribution 4.0 International Attribution 4.0 International Attribution 4.0 International Attribution 4.0 International https://library.oapen.org/bitstream/20.500.12657/48247/1/9783030673383.pdf https://library.oapen.org/bitstream/20.500.12657/48247/1/9783030673383.pdf https://library.oapen.org/bitstream/20.500.12657/48247/1/9783030673383.pdf https://library.oapen.org/bitstream/20.500.12657/48247/1/9783030673383.pdf Springer Nature Palgrave Macmillan 10.1007/978-3-030-67338-3 10.1007/978-3-030-67338-3 9fa3421d-f917-4153-b9ab-fc337c396b5a Politechnika Poznańska 01c990cb-c3fb-4c26-a7ee-4dfb05580808 9783030673383 Palgrave Macmillan 279 [grantnumber unknown] open access |
| spellingShingle | Customer Relationship Management Management Business Strategy/Leadership Project Management Business Strategy and Leadership relationship management business ethics corporate social responsibility strategy leadership Resource-Advantage Theory value creation Service Profit Chain Open Access Customer services Management & management techniques Business strategy thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMP Project management Deszczyński, Bartosz Firm Competitive Advantage Through Relationship Management |
| title | Firm Competitive Advantage Through Relationship Management |
| title_full | Firm Competitive Advantage Through Relationship Management |
| title_fullStr | Firm Competitive Advantage Through Relationship Management |
| title_full_unstemmed | Firm Competitive Advantage Through Relationship Management |
| title_short | Firm Competitive Advantage Through Relationship Management |
| title_sort | firm competitive advantage through relationship management |
| topic | Customer Relationship Management Management Business Strategy/Leadership Project Management Business Strategy and Leadership relationship management business ethics corporate social responsibility strategy leadership Resource-Advantage Theory value creation Service Profit Chain Open Access Customer services Management & management techniques Business strategy thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMP Project management |
| topic_facet | Customer Relationship Management Management Business Strategy/Leadership Project Management Business Strategy and Leadership relationship management business ethics corporate social responsibility strategy leadership Resource-Advantage Theory value creation Service Profit Chain Open Access Customer services Management & management techniques Business strategy thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMP Project management |
| url | ONIX_20210420_9783030673383_35 |
| work_keys_str_mv | AT deszczynskibartosz firmcompetitiveadvantagethroughrelationshipmanagement |