Advances in Customer Relationship Management
Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile the...
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| Format: | Online |
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| Sprog: | engelsk |
| Udgivet: |
IntechOpen
2021
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| Fag: | |
| Online adgang: | ONIX_20210420_9789535105169_1353 |
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| _version_ | 1869523325216096256 |
|---|---|
| collection | Directory of Open Access Books |
| description | Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile the divergent perspectives found in the academic and popular literature. Readers can see through measurable data-containing examples how the theory is applied with great success by various real-life examples. This book presents innovative proven methods for determining whether a CRM strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. It could be a great help to CRM personnel, student, managers and any one that works directly or indirectly with customers. |
| format | Online |
| id | doab-20.500.12854ir-65995 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | IntechOpen |
| publisherStr | IntechOpen |
| record_format | ojs |
| spelling | doab-20.500.12854ir-659952024-03-30T12:51:42Z Advances in Customer Relationship Management Catalan-Matamoros, Daniel Business strategy thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile the divergent perspectives found in the academic and popular literature. Readers can see through measurable data-containing examples how the theory is applied with great success by various real-life examples. This book presents innovative proven methods for determining whether a CRM strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. It could be a great help to CRM personnel, student, managers and any one that works directly or indirectly with customers. 2021-04-20T15:31:09Z 2021-04-20T15:31:09Z 2012 book ONIX_20210420_9789535105169_1353 9789535105169 9789535151104 https://directory.doabooks.org/handle/20.500.12854/65995 eng image/jpeg n/a https://www.intechopen.com/books https://mts.intechopen.com/storage/books/1325/authors_book/authors_book.pdf IntechOpen IntechOpen 10.5772/1795 10.5772/1795 78a36484-2c0c-47cb-ad67-2b9f5cd4a8f6 9789535105169 9789535151104 IntechOpen 156 open access |
| spellingShingle | Business strategy thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy Advances in Customer Relationship Management |
| title | Advances in Customer Relationship Management |
| title_full | Advances in Customer Relationship Management |
| title_fullStr | Advances in Customer Relationship Management |
| title_full_unstemmed | Advances in Customer Relationship Management |
| title_short | Advances in Customer Relationship Management |
| title_sort | advances in customer relationship management |
| topic | Business strategy thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy |
| topic_facet | Business strategy thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy |
| url | ONIX_20210420_9789535105169_1353 |