Advances in Customer Relationship Management

Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile the...

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Bibliografski detalji

Format:	Online
Jezik:	engleski
Izdano:	IntechOpen 2021
Teme:	Business strategy thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy
Online pristup:	ONIX_20210420_9789535105169_1353
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