Kanalak :: Library Catalog

Gaia: marketing

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Future for Public Service Television
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The Presence Project
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Linguistic creativity in marketing
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Chapter Introduction
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Chapter Linguistic creativity as a feature of the text
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Chapter Intertextual references as a manifestation of advertising creativity on the example of the Lidl chain of stores
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Chapter Word-formation neologisms as an element of an advertising message on the Internet (on the example of the Lidl Polska fan page)
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Chapter Linguistic creativity in social media (via the example of Facebook pages of coffee shops)
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Chapter „Catch the dream for all night”. Characteristic of the advertisements in the medical journals
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Chapter Linguistic creativity and evaluation in news headlines (on the example of Wiadomości and Wydarzenia)
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Chapter The Use of Marketing Slogans in Municipal Marketing - selected aspects
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Chapter Psia Kość! Linguistic creativity in the names of board and card games
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Chapter Communication strategies in the names and descriptions of pop culture podcasts
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Chapter Creative use of word and image in marketing strategies (on the example of real-time marketing)
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Chapter Real-time Marketing in Marketing Strategy of Barilla
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Chapter The impact of the coronavirus pandemic on advertising communication of brands in the outdoor space. Real-time marketing in practice
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Chapter Digital storytelling - brand narratives in social media (analysis based on the example of the "Vianek" brand)
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Chapter Monomyth – a universal narrative structure in building a brand image
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Chapter Storytelling as a tool for creating a brand image

Gaia: storytelling

Egilea: Ravbar, Marjan

Egilea: Banach, Agnieszka

Antzeko izenburuak: Future for Public Service Television

Antzeko izenburuak: Bikes and Bloomers