Chapter 12 Fridays for Future wants to save the world—but what do people think about the movement?
This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR communication...
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| Main Authors: | , |
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| 格式: | Online |
| 語言: | 英语 |
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Taylor & Francis
2024
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| 主題: | |
| 在線閱讀: | https://library.oapen.org/handle/20.500.12657/94549 |
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| _version_ | 1869521231164735488 |
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| author | Niininen, Outi Baumeister, Ph.D., Stefan |
| author_browse | Baumeister, Ph.D., Stefan Niininen, Outi |
| author_facet | Niininen, Outi Baumeister, Ph.D., Stefan |
| author_sort | Niininen, Outi |
| collection | Directory of Open Access Books |
| description | This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR communication across the complex canvas of social media where some of the communication can be highly emotional varying from overt expressions of loyalty to brandjacking. Progressive organisations are carefully engaging with their audiences in multiple social media channels with organisational goals including commercial success, sustainability or employee morale. The analytics offered by social media channels help organisations to learn about their audiences as well as design highly personalised content. This book extends our understanding of the ways PR and social media can be utilised for communication that resonates with target audiences in varying context. Through the academic research presented, readers can also learn innovative ways to investigate and improve their own PR and social media practice. The book’s main themes include the power of engagement, progressive management use of social media channels, business influence, social-influencing for non-profit causes and political impacts of targeted social media communications. Social Media for Progressive Public Relations is for scholars, researchers and students of PR and communications. Chapters 12, 13 and 14 of this book are freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license. |
| format | Online |
| id | doab-20.500.12854ir-147775 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | Taylor & Francis |
| publisherStr | Taylor & Francis |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1477752025-07-21T15:45:02Z Chapter 12 Fridays for Future wants to save the world—but what do people think about the movement? Niininen, Outi Baumeister, Ph.D., Stefan for Future,Greta Thunberg,Twitter,Influencer,Sentiment Analysis,WOM Intention,Sentiment Analysis,Twitter Sentiment Analysis,Climate Movement,Fashion Opinion Leaders,School Strike,Perform Sentiment Analysis,Progressive Public Relations,Original Tweet,Sustainable Fashion Products,Common Language,Vaccination Demonstrations,UK’s Regulatory Framework,Swedish Parliament,Brand Reputation Management,Successful Social Media Campaigns,PR Sector,Twitter API,Text Mining,PR Budget,NLP Technology,Negative Sentiments,World Environment Day,CBE,UN thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR communication across the complex canvas of social media where some of the communication can be highly emotional varying from overt expressions of loyalty to brandjacking. Progressive organisations are carefully engaging with their audiences in multiple social media channels with organisational goals including commercial success, sustainability or employee morale. The analytics offered by social media channels help organisations to learn about their audiences as well as design highly personalised content. This book extends our understanding of the ways PR and social media can be utilised for communication that resonates with target audiences in varying context. Through the academic research presented, readers can also learn innovative ways to investigate and improve their own PR and social media practice. The book’s main themes include the power of engagement, progressive management use of social media channels, business influence, social-influencing for non-profit causes and political impacts of targeted social media communications. Social Media for Progressive Public Relations is for scholars, researchers and students of PR and communications. Chapters 12, 13 and 14 of this book are freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license. 2024-11-12T04:16:54Z 2024-11-12T04:16:54Z 2024-11-11T12:09:06Z 2023 chapter https://library.oapen.org/handle/20.500.12657/94549 9781032012339 9781032012346 https://directory.doabooks.org/handle/20.500.12854/147775 eng open access image/jpeg image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/94549/1/9781003177791_10.4324_9781003177791-16.pdf https://library.oapen.org/bitstream/20.500.12657/94549/1/9781003177791_10.4324_9781003177791-16.pdf Taylor & Francis Routledge 10.4324/9781003177791-16 10.4324/9781003177791-16 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 Social Media for Progressive Public Relations Jyväskylän Yliopisto 62098e99-34f4-40a8-bf46-6c3207355b92 9781032012339 9781032012346 Routledge 15 open access |
| spellingShingle | for Future,Greta Thunberg,Twitter,Influencer,Sentiment Analysis,WOM Intention,Sentiment Analysis,Twitter Sentiment Analysis,Climate Movement,Fashion Opinion Leaders,School Strike,Perform Sentiment Analysis,Progressive Public Relations,Original Tweet,Sustainable Fashion Products,Common Language,Vaccination Demonstrations,UK’s Regulatory Framework,Swedish Parliament,Brand Reputation Management,Successful Social Media Campaigns,PR Sector,Twitter API,Text Mining,PR Budget,NLP Technology,Negative Sentiments,World Environment Day,CBE,UN thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies Niininen, Outi Baumeister, Ph.D., Stefan Chapter 12 Fridays for Future wants to save the world—but what do people think about the movement? |
| title | Chapter 12 Fridays for Future wants to save the world—but what do people think about the movement? |
| title_full | Chapter 12 Fridays for Future wants to save the world—but what do people think about the movement? |
| title_fullStr | Chapter 12 Fridays for Future wants to save the world—but what do people think about the movement? |
| title_full_unstemmed | Chapter 12 Fridays for Future wants to save the world—but what do people think about the movement? |
| title_short | Chapter 12 Fridays for Future wants to save the world—but what do people think about the movement? |
| title_sort | chapter 12 fridays for future wants to save the world but what do people think about the movement |
| topic | for Future,Greta Thunberg,Twitter,Influencer,Sentiment Analysis,WOM Intention,Sentiment Analysis,Twitter Sentiment Analysis,Climate Movement,Fashion Opinion Leaders,School Strike,Perform Sentiment Analysis,Progressive Public Relations,Original Tweet,Sustainable Fashion Products,Common Language,Vaccination Demonstrations,UK’s Regulatory Framework,Swedish Parliament,Brand Reputation Management,Successful Social Media Campaigns,PR Sector,Twitter API,Text Mining,PR Budget,NLP Technology,Negative Sentiments,World Environment Day,CBE,UN thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies |
| topic_facet | for Future,Greta Thunberg,Twitter,Influencer,Sentiment Analysis,WOM Intention,Sentiment Analysis,Twitter Sentiment Analysis,Climate Movement,Fashion Opinion Leaders,School Strike,Perform Sentiment Analysis,Progressive Public Relations,Original Tweet,Sustainable Fashion Products,Common Language,Vaccination Demonstrations,UK’s Regulatory Framework,Swedish Parliament,Brand Reputation Management,Successful Social Media Campaigns,PR Sector,Twitter API,Text Mining,PR Budget,NLP Technology,Negative Sentiments,World Environment Day,CBE,UN thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies |
| url | https://library.oapen.org/handle/20.500.12657/94549 |
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