Chapter 12 Fridays for Future wants to save the world—but what do people think about the movement?

This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR communication...

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Bibliographic Details

Main Authors:	Niininen, Outi, Baumeister, Ph.D., Stefan
Format:	Online
Language:	English
Published:	Taylor & Francis 2024
Subjects:	for Future,Greta Thunberg,Twitter,Influencer,Sentiment Analysis,WOM Intention,Sentiment Analysis,Twitter Sentiment Analysis,Climate Movement,Fashion Opinion Leaders,School Strike,Perform Sentiment Analysis,Progressive Public Relations,Original Tweet,Sustainable Fashion Products,Common Language,Vaccination Demonstrations,UK’s Regulatory Framework,Swedish Parliament,Brand Reputation Management,Successful Social Media Campaigns,PR Sector,Twitter API,Text Mining,PR Budget,NLP Technology,Negative Sentiments,World Environment Day,CBE,UN thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
Online Access:	https://library.oapen.org/handle/20.500.12657/94549
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