Chapter The Use of Marketing Slogans in Municipal Marketing - selected aspects
Municipal marketing plays a crucial role in the positioning of local governments on the investment, tourist and cultural markets. In the study, the authors present the determinants of municipal marketing, indicate the factors which have significantly contributed to its development and list the recip...
-д хадгалсан:
| Үндсэн зохиолчид: | , |
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| Формат: | Online |
| Хэл сонгох: | польш |
| Хэвлэсэн: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Нөхцлүүд: | |
| Онлайн хандалт: | ONIX_20250307_9788382207118_1326 |
| Шошгууд: |
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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| Тойм: | Municipal marketing plays a crucial role in the positioning of local governments on the investment, tourist and cultural markets. In the study, the authors present the determinants of municipal marketing, indicate the factors which have significantly contributed to its development and list the recipients of internal and external activities related to municipal marketing. The study also presents the results of research on the importance and effectiveness of city and town advertising slogans in public perception, the best communication channels used for promotion purposes and their characteristic features. The article also shows the results of the analysis of three slogans advertising towns located in the Dolnośląskie [ Lower Silesia ] Voivodeship. |
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