Chapter The Use of Marketing Slogans in Municipal Marketing - selected aspects
Municipal marketing plays a crucial role in the positioning of local governments on the investment, tourist and cultural markets. In the study, the authors present the determinants of municipal marketing, indicate the factors which have significantly contributed to its development and list the recip...
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| Format: | Online |
| Sprog: | polsk |
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Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Online adgang: | ONIX_20250307_9788382207118_1326 |
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| _version_ | 1869524085672771584 |
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| author | Czopek, Miłosz Kijowska, Olena |
| author_browse | Czopek, Miłosz Kijowska, Olena |
| author_facet | Czopek, Miłosz Kijowska, Olena |
| author_sort | Czopek, Miłosz |
| collection | Directory of Open Access Books |
| description | Municipal marketing plays a crucial role in the positioning of local governments on the investment, tourist and cultural markets. In the study, the authors present the determinants of municipal marketing, indicate the factors which have significantly contributed to its development and list the recipients of internal and external activities related to municipal marketing. The study also presents the results of research on the importance and effectiveness of city and town advertising slogans in public perception, the best communication channels used for promotion purposes and their characteristic features. The article also shows the results of the analysis of three slogans advertising towns located in the Dolnośląskie [ Lower Silesia ] Voivodeship. |
| format | Online |
| id | doab-20.500.12854ir-155676 |
| institution | Directory of Open Access Books |
| language | pol |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1556762025-03-07T14:29:55Z Chapter The Use of Marketing Slogans in Municipal Marketing - selected aspects Czopek, Miłosz Kijowska, Olena real-time marketing storytelling marketing advertising news service creativity media studies Municipal marketing plays a crucial role in the positioning of local governments on the investment, tourist and cultural markets. In the study, the authors present the determinants of municipal marketing, indicate the factors which have significantly contributed to its development and list the recipients of internal and external activities related to municipal marketing. The study also presents the results of research on the importance and effectiveness of city and town advertising slogans in public perception, the best communication channels used for promotion purposes and their characteristic features. The article also shows the results of the analysis of three slogans advertising towns located in the Dolnośląskie [ Lower Silesia ] Voivodeship. 2025-03-07T14:29:53Z 2025-03-07T14:29:53Z 2022 chapter ONIX_20250307_9788382207118_1326 9788382207118 9788382207101 https://directory.doabooks.org/handle/20.500.12854/155676 pol image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.press.uni.lodz.pl/index.php/wul/catalog/book/1051 Wydawnictwo Uniwersytetu Łódzkiego 10.18778/8220-710-1.08 Municipal marketing plays a crucial role in the positioning of local governments on the investment, tourist and cultural markets. In the study, the authors present the determinants of municipal marketing, indicate the factors which have significantly contributed to its development and list the recipients of internal and external activities related to municipal marketing. The study also presents the results of research on the importance and effectiveness of city and town advertising slogans in public perception, the best communication channels used for promotion purposes and their characteristic features. The article also shows the results of the analysis of three slogans advertising towns located in the Dolnośląskie [ Lower Silesia ] Voivodeship. 10.18778/8220-710-1.08 83bfe9c9-323d-4283-b087-d859fd9af314 9788382207118 9788382207101 131-144 open access |
| spellingShingle | real-time marketing storytelling marketing advertising news service creativity media studies Czopek, Miłosz Kijowska, Olena Chapter The Use of Marketing Slogans in Municipal Marketing - selected aspects |
| title | Chapter The Use of Marketing Slogans in Municipal Marketing - selected aspects |
| title_full | Chapter The Use of Marketing Slogans in Municipal Marketing - selected aspects |
| title_fullStr | Chapter The Use of Marketing Slogans in Municipal Marketing - selected aspects |
| title_full_unstemmed | Chapter The Use of Marketing Slogans in Municipal Marketing - selected aspects |
| title_short | Chapter The Use of Marketing Slogans in Municipal Marketing - selected aspects |
| title_sort | chapter the use of marketing slogans in municipal marketing selected aspects |
| topic | real-time marketing storytelling marketing advertising news service creativity media studies |
| topic_facet | real-time marketing storytelling marketing advertising news service creativity media studies |
| url | ONIX_20250307_9788382207118_1326 |
| work_keys_str_mv | AT czopekmiłosz chaptertheuseofmarketingslogansinmunicipalmarketingselectedaspects AT kijowskaolena chaptertheuseofmarketingslogansinmunicipalmarketingselectedaspects |