Chapter The Use of Marketing Slogans in Municipal Marketing - selected aspects

Municipal marketing plays a crucial role in the positioning of local governments on the investment, tourist and cultural markets. In the study, the authors present the determinants of municipal marketing, indicate the factors which have significantly contributed to its development and list the recip...

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Autors principals:	Czopek, Miłosz, Kijowska, Olena
Format:	Online
Idioma:	polonès
Publicat:	Wydawnictwo Uniwersytetu Łódzkiego 2025
Matèries:	real-time marketing storytelling marketing advertising news service creativity media studies
Accés en línia:	ONIX_20250307_9788382207118_1326
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