Chapter Storytelling as a tool for creating a brand image
The article presents the essence of storytelling and the possibilities of using it in creating a brand image. The article consists of three elements. The first part of the article presents the concept of a brand and its image, as well as the principles and stages of creating a brand image. The secon...
保存先:
| 第一著者: | |
|---|---|
| フォーマット: | Online |
| 言語: | ポーランド語 |
| 出版事項: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
|
| 主題: | |
| オンライン･アクセス: | ONIX_20250307_9788382207118_1334 |
| タグ: |
タグなし, このレコードへの初めてのタグを付けませんか!
|
| 要約: | The article presents the essence of storytelling and the possibilities of using it in creating a brand image. The article consists of three elements. The first part of the article presents the concept of a brand and its image, as well as the principles and stages of creating a brand image. The second part explains the essence of storytelling and the types of tools used in storytelling. Archetypes are presented, which are an important element in creating a brand image. The last part of the work presents the creation of a brand image using storytelling on the example of the DocMorris Christmas campaign. |
|---|