Chapter Storytelling as a tool for creating a brand image
The article presents the essence of storytelling and the possibilities of using it in creating a brand image. The article consists of three elements. The first part of the article presents the concept of a brand and its image, as well as the principles and stages of creating a brand image. The secon...
সংরক্ষণ করুন:
| প্রধান লেখক: | |
|---|---|
| বিন্যাস: | Online |
| ভাষা: | পোলিশ |
| প্রকাশিত: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | ONIX_20250307_9788382207118_1334 |
| ট্যাগগুলো: |
কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!
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| _version_ | 1869525470486200320 |
|---|---|
| author | Głowacz, Anna |
| author_browse | Głowacz, Anna |
| author_facet | Głowacz, Anna |
| author_sort | Głowacz, Anna |
| collection | Directory of Open Access Books |
| description | The article presents the essence of storytelling and the possibilities of using it in creating a brand image. The article consists of three elements. The first part of the article presents the concept of a brand and its image, as well as the principles and stages of creating a brand image. The second part explains the essence of storytelling and the types of tools used in storytelling. Archetypes are presented, which are an important element in creating a brand image. The last part of the work presents the creation of a brand image using storytelling on the example of the DocMorris Christmas campaign. |
| format | Online |
| id | doab-20.500.12854ir-155684 |
| institution | Directory of Open Access Books |
| language | pol |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1556842025-03-07T14:30:24Z Chapter Storytelling as a tool for creating a brand image Głowacz, Anna real-time marketing storytelling marketing advertising news service creativity media studies The article presents the essence of storytelling and the possibilities of using it in creating a brand image. The article consists of three elements. The first part of the article presents the concept of a brand and its image, as well as the principles and stages of creating a brand image. The second part explains the essence of storytelling and the types of tools used in storytelling. Archetypes are presented, which are an important element in creating a brand image. The last part of the work presents the creation of a brand image using storytelling on the example of the DocMorris Christmas campaign. 2025-03-07T14:30:22Z 2025-03-07T14:30:22Z 2022 chapter ONIX_20250307_9788382207118_1334 9788382207118 9788382207101 https://directory.doabooks.org/handle/20.500.12854/155684 pol image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.press.uni.lodz.pl/index.php/wul/catalog/book/1051 Wydawnictwo Uniwersytetu Łódzkiego 10.18778/8220-710-1.16 The article presents the essence of storytelling and the possibilities of using it in creating a brand image. The article consists of three elements. The first part of the article presents the concept of a brand and its image, as well as the principles and stages of creating a brand image. The second part explains the essence of storytelling and the types of tools used in storytelling. Archetypes are presented, which are an important element in creating a brand image. The last part of the work presents the creation of a brand image using storytelling on the example of the DocMorris Christmas campaign. 10.18778/8220-710-1.16 83bfe9c9-323d-4283-b087-d859fd9af314 9788382207118 9788382207101 263-277 open access |
| spellingShingle | real-time marketing storytelling marketing advertising news service creativity media studies Głowacz, Anna Chapter Storytelling as a tool for creating a brand image |
| title | Chapter Storytelling as a tool for creating a brand image |
| title_full | Chapter Storytelling as a tool for creating a brand image |
| title_fullStr | Chapter Storytelling as a tool for creating a brand image |
| title_full_unstemmed | Chapter Storytelling as a tool for creating a brand image |
| title_short | Chapter Storytelling as a tool for creating a brand image |
| title_sort | chapter storytelling as a tool for creating a brand image |
| topic | real-time marketing storytelling marketing advertising news service creativity media studies |
| topic_facet | real-time marketing storytelling marketing advertising news service creativity media studies |
| url | ONIX_20250307_9788382207118_1334 |
| work_keys_str_mv | AT głowaczanna chapterstorytellingasatoolforcreatingabrandimage |