Chapter Storytelling as a tool for creating a brand image
The article presents the essence of storytelling and the possibilities of using it in creating a brand image. The article consists of three elements. The first part of the article presents the concept of a brand and its image, as well as the principles and stages of creating a brand image. The secon...
Zapisane w:
| 1. autor: | |
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| Format: | Online |
| Język: | polski |
| Wydane: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Hasła przedmiotowe: | |
| Dostęp online: | ONIX_20250307_9788382207118_1334 |
| Etykiety: |
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