Chapter Building Brand Image among Modern Individual Customers – Case Study of Starbucks Corporation

This case study presents the problems and challenges of image building for Starbucks. The company creates marketing strategies based on both mass marketing and segmentation marketing. In order to create a positive image in the eyes of specific types of individual customers, the company identifies o...

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Egile Nagusiak:	Selinah Mabena, Maimoona, Tatiana Diaz Riaño, Geraldine
Formatua:	Online
Hizkuntza:	ingelesa
Argitaratua:	Wydawnictwo Uniwersytetu Łódzkiego 2025
Gaiak:	Digital Transformation Internationalization of Enterprises Viral Marketing Portfolio Brand Strategy Marketing Strategy Marketing Practices Brand Image
Sarrera elektronikoa:	ONIX_20250307_9788382208436_1513
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!