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Analysis on how advertising creates social differentiation systems through ideological speeches. The ads are narrative frames that generate guidelines of thought and behavior.Advertising determines ways of life that we must all venerate if we do not want to become dissident subjects. But those exper...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | Online |
| اللغة: | الإسبانية |
| منشور في: |
EDITUM. Ediciones de la Universidad de Murcia
2025
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| الموضوعات: | |
| الوصول للمادة أونلاين: | ONIX_20250313_9788416551156_150 |
| الوسوم: |
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| الملخص: | Analysis on how advertising creates social differentiation systems through ideological speeches. The ads are narrative frames that generate guidelines of thought and behavior.Advertising determines ways of life that we must all venerate if we do not want to become dissident subjects. But those experiences suggested by advertising cause a separation in our experience, a distance between what you have and what should be had, between us and the characters of advertising, between our real circumstances and the fictional environments of the advertising stories. So a large part of the individuals that make up current societies are human disputed. Any adept or practitioner of the contemporary production and consumption system will fall into advertising networks.Networks based on the drill, an illusory fabric that manages to recruit the recipients-consumnitors who have succumbed to the temptation of the impossible dreams of extraordinary lives, of the distinction.In addition, advertising threatens the detractors with leaving them out of the social games, of the systematic circle, of the gear for the sale of desires and purchase of disappointments. The work that is presented offers questions and answers about the ideological enhancement of advertising.It is intended to offer the reader less accustomed to the theoretical scope of advertising a tool that allows him to enter a new perspective of interpretation of advertising stories.But it is also sought to forge an original and methodical study frame that offers the experienced reader a renewed guide to decompose the elements of persuasive discourse.In this way, the foundations for a new procedure for the analysis of the advertising message and for a new way of creating advertising are laid. |
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