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Analysis on how advertising creates social differentiation systems through ideological speeches. The ads are narrative frames that generate guidelines of thought and behavior.Advertising determines ways of life that we must all venerate if we do not want to become dissident subjects. But those exper...

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主要作者:	García-López, Javier
格式:	Online
語言:	西班牙语
出版:	EDITUM. Ediciones de la Universidad de Murcia 2025
主題:	Social Sciences.Sociology Advertising - Social aspects Advertising - Psychological aspects Advertising -SEMIOTICS thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSA Advertising thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTD Semiotics / semiology
在線閱讀:	ONIX_20250313_9788416551156_150
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