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Analysis on how advertising creates social differentiation systems through ideological speeches. The ads are narrative frames that generate guidelines of thought and behavior.Advertising determines ways of life that we must all venerate if we do not want to become dissident subjects. But those exper...
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| Format: | Online |
| Idioma: | espanyol |
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EDITUM. Ediciones de la Universidad de Murcia
2025
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| Accés en línia: | ONIX_20250313_9788416551156_150 |
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| _version_ | 1869523090227068928 |
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| author | García-López, Javier |
| author_browse | García-López, Javier |
| author_facet | García-López, Javier |
| author_sort | García-López, Javier |
| collection | Directory of Open Access Books |
| description | Analysis on how advertising creates social differentiation systems through ideological speeches. The ads are narrative frames that generate guidelines of thought and behavior.Advertising determines ways of life that we must all venerate if we do not want to become dissident subjects. But those experiences suggested by advertising cause a separation in our experience, a distance between what you have and what should be had, between us and the characters of advertising, between our real circumstances and the fictional environments of the advertising stories. So a large part of the individuals that make up current societies are human disputed. Any adept or practitioner of the contemporary production and consumption system will fall into advertising networks.Networks based on the drill, an illusory fabric that manages to recruit the recipients-consumnitors who have succumbed to the temptation of the impossible dreams of extraordinary lives, of the distinction.In addition, advertising threatens the detractors with leaving them out of the social games, of the systematic circle, of the gear for the sale of desires and purchase of disappointments. The work that is presented offers questions and answers about the ideological enhancement of advertising.It is intended to offer the reader less accustomed to the theoretical scope of advertising a tool that allows him to enter a new perspective of interpretation of advertising stories.But it is also sought to forge an original and methodical study frame that offers the experienced reader a renewed guide to decompose the elements of persuasive discourse.In this way, the foundations for a new procedure for the analysis of the advertising message and for a new way of creating advertising are laid. |
| format | Online |
| id | doab-20.500.12854ir-157150 |
| institution | Directory of Open Access Books |
| language | spa |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | EDITUM. Ediciones de la Universidad de Murcia |
| publisherStr | EDITUM. Ediciones de la Universidad de Murcia |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1571502025-03-13T11:14:29Z Dispublicitados García-López, Javier Social Sciences.Sociology Advertising - Social aspects Advertising - Psychological aspects Advertising -SEMIOTICS thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSA Advertising thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTD Semiotics / semiology Analysis on how advertising creates social differentiation systems through ideological speeches. The ads are narrative frames that generate guidelines of thought and behavior.Advertising determines ways of life that we must all venerate if we do not want to become dissident subjects. But those experiences suggested by advertising cause a separation in our experience, a distance between what you have and what should be had, between us and the characters of advertising, between our real circumstances and the fictional environments of the advertising stories. So a large part of the individuals that make up current societies are human disputed. Any adept or practitioner of the contemporary production and consumption system will fall into advertising networks.Networks based on the drill, an illusory fabric that manages to recruit the recipients-consumnitors who have succumbed to the temptation of the impossible dreams of extraordinary lives, of the distinction.In addition, advertising threatens the detractors with leaving them out of the social games, of the systematic circle, of the gear for the sale of desires and purchase of disappointments. The work that is presented offers questions and answers about the ideological enhancement of advertising.It is intended to offer the reader less accustomed to the theoretical scope of advertising a tool that allows him to enter a new perspective of interpretation of advertising stories.But it is also sought to forge an original and methodical study frame that offers the experienced reader a renewed guide to decompose the elements of persuasive discourse.In this way, the foundations for a new procedure for the analysis of the advertising message and for a new way of creating advertising are laid. 2025-03-13T11:14:28Z 2025-03-13T11:14:28Z 2016 book ONIX_20250313_9788416551156_150 9788416551156 https://directory.doabooks.org/handle/20.500.12854/157150 spa Editum Media image/jpeg Attribution 4.0 International https://publicaciones.um.es/publicaciones/public/obras/ficha.seam?numero=2183&edicion=1 https://publicaciones.um.es/publicaciones/public/obras/ficha.seam?numero=2183&edicion=1 EDITUM. Ediciones de la Universidad de Murcia 10.6018/editum.2183 Analysis on how advertising creates social differentiation systems through ideological speeches. The ads are narrative frames that generate guidelines of thought and behavior.Advertising determines ways of life that we must all venerate if we do not want to become dissident subjects. But those experiences suggested by advertising cause a separation in our experience, a distance between what you have and what should be had, between us and the characters of advertising, between our real circumstances and the fictional environments of the advertising stories. So a large part of the individuals that make up current societies are human disputed. Any adept or practitioner of the contemporary production and consumption system will fall into advertising networks.Networks based on the drill, an illusory fabric that manages to recruit the recipients-consumnitors who have succumbed to the temptation of the impossible dreams of extraordinary lives, of the distinction.In addition, advertising threatens the detractors with leaving them out of the social games, of the systematic circle, of the gear for the sale of desires and purchase of disappointments. The work that is presented offers questions and answers about the ideological enhancement of advertising.It is intended to offer the reader less accustomed to the theoretical scope of advertising a tool that allows him to enter a new perspective of interpretation of advertising stories.But it is also sought to forge an original and methodical study frame that offers the experienced reader a renewed guide to decompose the elements of persuasive discourse.In this way, the foundations for a new procedure for the analysis of the advertising message and for a new way of creating advertising are laid. 10.6018/editum.2183 63da4709-56a8-40c6-8a59-6de94b8b23be 9788416551156 7 278 Murcia open access |
| spellingShingle | Social Sciences.Sociology Advertising - Social aspects Advertising - Psychological aspects Advertising -SEMIOTICS thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSA Advertising thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTD Semiotics / semiology García-López, Javier Dispublicitados |
| title | Dispublicitados |
| title_full | Dispublicitados |
| title_fullStr | Dispublicitados |
| title_full_unstemmed | Dispublicitados |
| title_short | Dispublicitados |
| title_sort | dispublicitados |
| topic | Social Sciences.Sociology Advertising - Social aspects Advertising - Psychological aspects Advertising -SEMIOTICS thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSA Advertising thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTD Semiotics / semiology |
| topic_facet | Social Sciences.Sociology Advertising - Social aspects Advertising - Psychological aspects Advertising -SEMIOTICS thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSA Advertising thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTD Semiotics / semiology |
| url | ONIX_20250313_9788416551156_150 |
| work_keys_str_mv | AT garcialopezjavier dispublicitados |