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Consumer Behavior

This Edited Volume, Consumer Behavior - Micro, Meso, and Macro Perspectives , is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of Marketing. The book comprises single chapters authored by various researchers and edited...

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Uloženo v:
Médium: Online
Jazyk:angličtina
Vydáno: IntechOpen 2026
Témata:
Business & Economics / Mail Order
Business & Economics / Marketing / General
Business & Economics / Marketing / Direct
Business & Economics / Marketing / Industrial
Business & Economics / Marketing / Multilevel
Business & Economics / Marketing / Telemarketing
Business & Economics / Sales & Selling / General
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
On-line přístup:2753-894X
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Shrnutí:This Edited Volume, Consumer Behavior - Micro, Meso, and Macro Perspectives , is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of Marketing. The book comprises single chapters authored by various researchers and edited by an expert active in the Marketing research area. All chapters are complete in themselves but united under a common research study topic. This publication aims to provide a thorough overview of the latest research efforts by international authors on marketing and open new possible research paths for further novel developments.

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