Consumer Behavior
This Edited Volume, Consumer Behavior - Micro, Meso, and Macro Perspectives , is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of Marketing. The book comprises single chapters authored by various researchers and edited...
Sábháilte in:
| Formáid: | Online |
|---|---|
| Teanga: | Béarla |
| Foilsithe / Cruthaithe: |
IntechOpen
2026
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| Ábhair: | |
| Rochtain ar líne: | 2753-894X |
| Clibeanna: |
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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| _version_ | 1869518401726054400 |
|---|---|
| collection | Directory of Open Access Books |
| description | This Edited Volume, Consumer Behavior - Micro, Meso, and Macro Perspectives , is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of Marketing. The book comprises single chapters authored by various researchers and edited by an expert active in the Marketing research area. All chapters are complete in themselves but united under a common research study topic. This publication aims to provide a thorough overview of the latest research efforts by international authors on marketing and open new possible research paths for further novel developments. |
| format | Online |
| id | doab-20.500.12854ir-171851 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2026 |
| publishDateRange | 2026 |
| publishDateSort | 2026 |
| publisher | IntechOpen |
| publisherStr | IntechOpen |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1718512026-02-12T17:16:16Z Consumer Behavior Sabah, Şenay Buran, Irem Business & Economics / Mail Order Business & Economics / Marketing / General Business & Economics / Marketing / Direct Business & Economics / Marketing / Industrial Business & Economics / Marketing / Multilevel Business & Economics / Marketing / Telemarketing Business & Economics / Sales & Selling / General thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing This Edited Volume, Consumer Behavior - Micro, Meso, and Macro Perspectives , is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of Marketing. The book comprises single chapters authored by various researchers and edited by an expert active in the Marketing research area. All chapters are complete in themselves but united under a common research study topic. This publication aims to provide a thorough overview of the latest research efforts by international authors on marketing and open new possible research paths for further novel developments. 2026-02-12T17:16:09Z 2026-02-12T17:16:09Z 2025 book 2753-894X 9781836347217 9781836347224 9781836347231 https://directory.doabooks.org/handle/20.500.12854/171851 eng Business, Management and Economics image/jpeg n/a https://www.intechopen.com/books/1004304 https://intech-files.s3.amazonaws.com/a04Tc000007IdFYIA0/0016208_Authors_Book%20%282025-09-21%2010%3A21%3A16%29.pdf IntechOpen IntechOpen 10.5772/intechopen.1005730 10.5772/intechopen.1005730 78a36484-2c0c-47cb-ad67-2b9f5cd4a8f6 9781836347217 9781836347224 9781836347231 IntechOpen 39 162 open access |
| spellingShingle | Business & Economics / Mail Order Business & Economics / Marketing / General Business & Economics / Marketing / Direct Business & Economics / Marketing / Industrial Business & Economics / Marketing / Multilevel Business & Economics / Marketing / Telemarketing Business & Economics / Sales & Selling / General thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing Consumer Behavior |
| title | Consumer Behavior |
| title_full | Consumer Behavior |
| title_fullStr | Consumer Behavior |
| title_full_unstemmed | Consumer Behavior |
| title_short | Consumer Behavior |
| title_sort | consumer behavior |
| topic | Business & Economics / Mail Order Business & Economics / Marketing / General Business & Economics / Marketing / Direct Business & Economics / Marketing / Industrial Business & Economics / Marketing / Multilevel Business & Economics / Marketing / Telemarketing Business & Economics / Sales & Selling / General thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing |
| topic_facet | Business & Economics / Mail Order Business & Economics / Marketing / General Business & Economics / Marketing / Direct Business & Economics / Marketing / Industrial Business & Economics / Marketing / Multilevel Business & Economics / Marketing / Telemarketing Business & Economics / Sales & Selling / General thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing |
| url | 2753-894X |