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Our Master’s Voice

“I was an ad-man once,” James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, Our Master’s Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934,...

Ful tanımlama

Kaydedildi:
Yazar: Rorty, James
Materyal Türü: Online
Dil:İngilizce
Baskı/Yayın Bilgisi: mediastudies.press 2021
Konular:
advertising and society
communication studies
advertising
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT3 Media studies: advertising and society
thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSA Advertising
Online Erişim:OCN: 1227264741
Etiketler: Etiketle
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