Place branding practice and scholarship: where we are and whither we may be going
2020 has clearly been the year in which most people on this planet, most organisations, most economic sectors, most government agencies, had to reassess their priorities. Who and what contributes most to life; the economy; society? This opinion piece ponders the question of how place branding will b...
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| Автор: | |
|---|---|
| Формат: | Online |
| Мова: | Англійська |
| Опубліковано: |
Edward Elgar Publishing
2023
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| Предмети: | |
| Онлайн доступ: | https://directory.doabooks.org/handle/20.500.12854/98664 |
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| _version_ | 1869516022084534272 |
|---|---|
| author | Govers, Robert |
| author_browse | Govers, Robert |
| author_facet | Govers, Robert |
| author_sort | Govers, Robert |
| collection | Directory of Open Access Books |
| description | 2020 has clearly been the year in which most people on this planet, most organisations, most economic sectors, most government agencies, had to reassess their priorities. Who and what contributes most to life; the economy; society? This opinion piece ponders the question of how place branding will be judged and where it might go in the coming years. |
| format | Online |
| id | doab-20.500.12854ir-98664 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | Edward Elgar Publishing |
| publisherStr | Edward Elgar Publishing |
| record_format | ojs |
| spelling | doab-20.500.12854ir-986642023-03-23T16:31:46Z Place branding practice and scholarship: where we are and whither we may be going Govers, Robert Place marketing Country-of-origin Country image Place branding Social identity Destination branding KJS KJC KNSG 2020 has clearly been the year in which most people on this planet, most organisations, most economic sectors, most government agencies, had to reassess their priorities. Who and what contributes most to life; the economy; society? This opinion piece ponders the question of how place branding will be judged and where it might go in the coming years. Published 2023-03-23T16:31:43Z 2023-03-23T16:31:43Z 2021-09-17 chapter 9781839107368 https://directory.doabooks.org/handle/20.500.12854/98664 eng image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.e-elgar.com/shop/gbp/marketing-countries-places-and-place-associated-brands-9781839107368.html https://www.elgaronline.com/display/edcoll/9781839107368/9781839107368.00031.xml Edward Elgar Publishing Edward Elgar Publishing https://doi.org/10.4337/9781839107375.00031 https://doi.org/10.4337/9781839107375.00031 01ceac28-75b4-492a-8eec-f9b98bc6b28c 9781839107368 Edward Elgar Publishing 4 Cheltenham open access |
| spellingShingle | Place marketing Country-of-origin Country image Place branding Social identity Destination branding KJS KJC KNSG Govers, Robert Place branding practice and scholarship: where we are and whither we may be going |
| title | Place branding practice and scholarship: where we are and whither we may be going |
| title_full | Place branding practice and scholarship: where we are and whither we may be going |
| title_fullStr | Place branding practice and scholarship: where we are and whither we may be going |
| title_full_unstemmed | Place branding practice and scholarship: where we are and whither we may be going |
| title_short | Place branding practice and scholarship: where we are and whither we may be going |
| title_sort | place branding practice and scholarship where we are and whither we may be going |
| topic | Place marketing Country-of-origin Country image Place branding Social identity Destination branding KJS KJC KNSG |
| topic_facet | Place marketing Country-of-origin Country image Place branding Social identity Destination branding KJS KJC KNSG |
| url | https://directory.doabooks.org/handle/20.500.12854/98664 |
| work_keys_str_mv | AT goversrobert placebrandingpracticeandscholarshipwhereweareandwhitherwemaybegoing |