Place branding practice and scholarship: where we are and whither we may be going

2020 has clearly been the year in which most people on this planet, most organisations, most economic sectors, most government agencies, had to reassess their priorities. Who and what contributes most to life; the economy; society? This opinion piece ponders the question of how place branding will b...

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Auteur principal: Govers, Robert
Format: Online
Langue:anglais
Publié: Edward Elgar Publishing 2023
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Accès en ligne:https://directory.doabooks.org/handle/20.500.12854/98664
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