Place branding practice and scholarship: where we are and whither we may be going

2020 has clearly been the year in which most people on this planet, most organisations, most economic sectors, most government agencies, had to reassess their priorities. Who and what contributes most to life; the economy; society? This opinion piece ponders the question of how place branding will b...

Cijeli opis

Bibliografski detalji

Glavni autor:	Govers, Robert
Format:	Online
Jezik:	engleski
Izdano:	Edward Elgar Publishing 2023
Teme:	Place marketing Country-of-origin Country image Place branding Social identity Destination branding KJS KJC KNSG
Online pristup:	https://directory.doabooks.org/handle/20.500.12854/98664
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!