Benzer Materyaller: Chapter Linguistic creativity in social media (via the example of Facebook pages of coffee shops)
- Linguistic creativity in marketing
- Chapter Linguistic creativity and evaluation in news headlines (on the example of Wiadomości and Wydarzenia)
- Chapter Word-formation neologisms as an element of an advertising message on the Internet (on the example of the Lidl Polska fan page)
- Chapter Linguistic creativity as a feature of the text
- Chapter Creative use of word and image in marketing strategies (on the example of real-time marketing)
- Chapter Intertextual references as a manifestation of advertising creativity on the example of the Lidl chain of stores
Konu (Topic): real-time marketing
- Chapter The impact of the coronavirus pandemic on advertising communication of brands in the outdoor space. Real-time marketing in practice
- Chapter Digital storytelling - brand narratives in social media (analysis based on the example of the "Vianek" brand)
- Chapter Psia Kość! Linguistic creativity in the names of board and card games
- Chapter Introduction
- Chapter Linguistic creativity and evaluation in news headlines (on the example of Wiadomości and Wydarzenia)
- Chapter Linguistic creativity in social media (via the example of Facebook pages of coffee shops)
Konu (Topic): storytelling
- Narrativité
- Chapter The impact of the coronavirus pandemic on advertising communication of brands in the outdoor space. Real-time marketing in practice
- Stories of Love from Vikings to Tinder
- The Narrators in 'Macbeth'
- Chapter Digital storytelling - brand narratives in social media (analysis based on the example of the "Vianek" brand)
- Gaming and the Arts of Storytelling
Yazar: Kujawiak, Aleksandra
- Chapter Linguistic creativity in social media (via the example of Facebook pages of coffee shops)
- Linguistic creativity in marketing
- Zjawiska propagandy i manipulacji w prasie, telewizji, radiu i Internecie
- Chapter Aquatic metaphors as persuasive and manipulative means in press discourse (based on digital versions of Polish opinion weekly magazines)
- Eufemizmy i hiperbole jako środki perswazyjno-manipulacyjne